Clearbit has joined HubSpot

Enriches every record with global coverage, incorporating data from various sources to ensure accuracy and completeness. This includes enriching leads, contacts, and accounts with detailed information, such as industry, company size, and job titles. Clearbit leverages a combination of public data, proprietary data, and LLMs to convert unstructured information into precise and standardized datasets, improving data quality and usability.

Provides real-time lead scoring and routing capabilities, enabling teams to identify high-fit leads instantly. By analyzing data, Clearbit helps prioritize leads based on factors like industry, company size, and job title, ensuring that sales and marketing efforts are focused on the most promising prospects. This feature significantly improves sales efficiency by directing resources to the most valuable opportunities.

Offers detailed industry categorization, including 6-digit NAICS, GICS, and SIC codes. This level of granularity allows for precise targeting and segmentation of leads and accounts. This feature enables businesses to tailor their marketing and sales strategies to specific industries and niches, improving the relevance and effectiveness of their outreach efforts.

Provides insights into corporate hierarchies, including parent companies and subsidiaries. This feature helps sales teams route leads to the appropriate representatives within an organization. By understanding the structure of companies, Clearbit allows businesses to navigate complex organizational structures and connect with the right decision-makers, improving sales cycle efficiency.

Identifies buying intent by analyzing anonymous website traffic. Clearbit's IP intelligence data reveals companies that match a user's ideal customer profile, enabling focused outbound efforts. This feature helps sales and marketing teams to proactively target potential customers who are actively researching products or services, increasing the likelihood of conversion.