Really Good Emails
Curated email design library
Free
Support platforms
web
What is Really Good Emails
Really Good Emails (RGE) is the industry-standard repository for high-quality email design and development inspiration. It curates thousands of real-world email campaigns, categorized by industry, type, and technical implementation. Unlike generic design galleries, RGE provides deep-dive metadata on email architecture, including layout patterns, responsive design techniques, and accessibility standards. It serves as an essential resource for developers and marketers looking to benchmark their email performance against top-tier brands, offering a searchable database that bridges the gap between creative design and technical execution.
Really Good Emails 's Core features
Curated Email Design Database
RGE maintains a library of over 10,000+ hand-picked email campaigns. Unlike automated scrapers, each entry is manually vetted for design quality and technical robustness. This ensures that users are only viewing high-conversion, well-coded examples, saving hours of manual research time and providing a reliable benchmark for modern email standards.
Granular Categorization System
The platform utilizes a sophisticated tagging system covering over 50 categories, including 'Product Hunt', 'SaaS', 'Welcome', and 'Abandoned Cart'. This allows developers to isolate specific design challenges, such as how to effectively structure a complex multi-column layout for mobile responsiveness, or how to implement consistent branding across different transactional email triggers.
Live Email Rendering
Every entry includes a direct link to the live version of the email. This is critical for developers who need to inspect the source code, analyze the CSS structure, and understand how specific elements like media queries or conditional comments are implemented to ensure cross-client compatibility across Outlook, Gmail, and Apple Mail.
Community-Driven Collections
Users can create and share custom collections, allowing teams to collaborate on design systems. By aggregating specific design patterns—such as 'Best Footer Designs' or 'Interactive CTA Examples'—teams can align on visual standards and streamline the feedback loop during the email production process, reducing design-to-code friction.
Technical Resource Hub
Beyond inspiration, RGE provides a deep archive of technical documentation and industry insights. This includes guidance on email accessibility (WCAG compliance), dark mode optimization, and the latest trends in AMP for Email, helping developers stay ahead of the curve in an environment where email client rendering engines are notoriously fragmented and inconsistent.
How to use Really Good Emails
- Navigate to the RGE homepage and use the 'Categories' or 'Industries' dropdowns to filter by specific email types like 'Onboarding', 'Transactional', or 'E-commerce'.,2. Click on any email thumbnail to open the detail view, which displays the full-length email design and provides a link to view the original live email in a browser.,3. Use the 'Search' bar to find specific design patterns, such as 'Dark Mode', 'Interactive Elements', or 'Minimalist Layouts'.,4. Save your favorite designs to a 'Collection' by clicking the heart icon to build a swipe file for future campaign planning.,5. Utilize the 'Resources' section to access technical articles and best practices on email coding, accessibility, and deliverability.
Use cases of Really Good Emails
Email Template Prototyping
Email developers use RGE to find structural inspiration before coding a new template. By analyzing how top brands handle responsive grids and image-to-text ratios, developers can build more resilient templates that render correctly across diverse email clients, reducing the need for extensive cross-platform testing.
Marketing Campaign Benchmarking
Marketing managers use the platform to research competitor strategies and industry trends. By reviewing successful 'Abandoned Cart' or 'Re-engagement' campaigns, they can identify high-performing layouts and copy strategies to apply to their own CRM automation workflows, ultimately increasing click-through rates.
Design System Development
Creative teams use RGE to build a visual language for their brand's email communications. By curating a collection of consistent design elements—such as button styles, typography, and spacing—they can ensure brand cohesion across all automated customer touchpoints, from welcome series to monthly newsletters.
Who benefits from Really Good Emails
Email Developers
They need to solve complex cross-client rendering issues and require high-quality code references to ensure their templates are responsive, accessible, and performant across all major email clients.
Email Marketers
They need to stay updated on industry trends and design best practices to optimize their campaign performance, increase engagement, and improve conversion rates through better visual communication.
Product Designers
They use the platform to understand how to translate web-based design systems into the constrained environment of email, ensuring a seamless brand experience for users across all channels.
Pricing of Really Good Emails
The platform is free to use. It operates as a community-driven resource supported by industry partners and sponsors.
